Inspired by the timeless style of the 1950’s barbershop and its spiritual founder, Willy O’Shea, Uppercut Deluxe is an Australian-born brand, using the finest ingredients to deliver
high quality male grooming products without fancy embellishments.
The Whisky Wolf products are handcrafted in small batches with ingredients chosen specifically for their benefits to your body and wellbeing.
Collaboration with independents is at the heart of The Whisky Wolf ethos.
Hello!! My names is Luke Dolan and thank you for visiting my website. If your looking for an appointment, product, clothing, up and coming events or just want to read our blog then you have come to the right place.
Back in 2013 I decided to open my first venture, a barbershop, and I wanted to create an environment that was equally warm and welcoming for clients and a fun and creative place for my barbers to create their best work. It sounds easy, but if you ask my long suffering partner in crime Lacey it wasn't that straight forward..
The tough bit was that I wanted to build a brand and not just a shop, but I didn't really have a clue. After a few tweaks here and there the logo was born and I bought a 1950’s cash register off of Ebay. After that the shop design kind of fell into place. A brand was starting to possibly show its face but it needed a bit more work. Yes, you've guessed, social media, needed to get involved and the brand was born and started to gain a life of its own and gather momentum. 3 years on we now have 2 shops, 7 amazing barbers, our own radio station, and a bar. This doesn't include the sponsorship from 3 global brands and relationships with ASOS, AONO, Mens Health, and GQ we also have a diary full of pop up barbershops around the UK and Europe at events like Crepe City, Download, Isle Of Wight festival, Latitude and our own stage at the Into the Wild festival. Year on year it gets crazier and crazier and we love it. Thank you for being involved and being so supportive.